“As the Director of Marketing and Media Relations at OPTYX, New York, I have the distinct pleasure of witnessing firsthand the evolution of eyewear into a pivotal fashion statement. This journey, marked by innovation and style, has been significantly shaped by the eyewear industry legend, Optyx New York owner, my friend and mentor Harvey Ross. His foresight in recognizing the integral role of eyewear in the fashion industry has set the foundation for our brand’s philosophy and success as well as serving as a visionary in the industry. I am truly blessed to work with him, and learn from him.
As 20/20 Magazine celebrates 50 years inspiring and educating the eyewear industry and the public, they chose to use a quote from Harvey in the February 2024 issue, that could have easily been a quote today. Reflecting on a quote from Harvey in 20/20 Magazine back in 1976, “The tidal wave of fashion which started in the clothing industry is now enveloping every area of eyewear fashion. Eyewear is becoming an increasingly significant accessory in the total fashion ensemble, with designs closely aligned with contemporary clothing and hairstyling trends,this says one thing to me: The practitioner who becomes more knowledgeable about frame fashion, and puts that knowledge into his or her practice, is going to reap the rewards”
It’s clear that his insights have not only stood the test of time but have also become a guiding principle for our industry. What She Wore – 20/20 Magazine
Courtesy 20/20 Magazine Online
This year, as we join 20/20 Magazine in celebrating its 50th anniversary, we are reminded of the incredible journey eyewear fashion has undergone, especially the pivotal role women have played in shaping its direction. The article “What She Wore: 2020at50” written by Jillian Urcelay, beautifully highlights the evolution of women’s eyewear over the last five decades, showcasing how female fashion icons and designers have influenced eyewear trends. Women have not only been the muses behind iconic eyewear designs but have also led the charge in transforming eyewear into a form of self-expression and empowerment.
At OPTYX New York, we draw inspiration from these trailblazing women and the broader history of eyewear fashion to continually innovate and push the boundaries of design and functionality. Harvey Ross’s vision has always been about more than just glasses; it’s about viewing eyewear as an essential component of fashion and personal style.
As we celebrate this significant milestone, we honor the contributions of women in the industry and their role in bringing eyewear to the forefront of fashion.
The legacy of Harvey Ross, combined with the influence of countless women in fashion, serves as a beacon for our ongoing mission at OPTYX New York. We strive to currate eyewear selections that not only enhances vision but also add a defining touch to one’s personal style narrative. As we look forward to the future, we are excited to continue embracing innovation, inclusivity, and the ever-changing landscape of fashion to ensure that eyewear remains a crucial and cherished element of personal expression.
In conclusion, let’s raise our glasses to Harvey Ross, to the influential women in the eyewear industry, and to 50 years of 20/20 Magazine’s dedication to educating and inspiring us all. Here’s to many more years of visionary trends and fashion-forward eyewear. 🕶️✨
Optyx.com
#EyewearLegend #FashionVisionary #WomenInFashion #OPtyxNewYork #2020at50