OPTYX New York ❤️ Meadow and Bark Collaboration – Launch Luxurious, Non-Toxic Signature Scent Candle
Why Fragrance Is the Ultimate Valentine’s Day Power Move. Dive into the magic of OPTYX New York Signature Scent and why it’s the key to both romance and irresistible branding.
By Ingrid Dodd, Founder of Ingrid Dodd Public Relations and Digital Marketing
As the owner of Ingrid Dodd Public Relations, and Media Relations and Director of
Marketing for OPTYX New York, a premier eyewear brand with 13 locations spanning New York City to the Hamptons—I’ve always believed in the transformative power of sensory branding. I approached owner of OPTYX New York, Harvey Ross with the idea to create a signature scent that embodied its ethos of luxury, safety, and sophistication. With the scent in all 13 locations, the customer reaction was overwhelmingly positive requesting to take the scent home.
With that in mind- we decided to create a candle with the Optyx signature
scent which led us to an inspiring partnership with Meadow and Bark, a plant-based organic skincare brand rooted in sustainability. Here’s the story behind our collaboration and the launch of our limited-edition Valentine’s Day candle.
The Power of Scent: Crafting OPtyx’s Signature Aroma
From the moment guests step into an OPtyx store, they’re enveloped in an ambiance that blends sleek design with an inviting, unforgettable fragrance. Our goal was to translate this olfactory experience into a product that customers could take home—a candle that mirrored OPTYX New York commitment to quality and safety.
After months of working with master perfumers to develop a “deliciously luxurious” scent, we faced a critical challenge: finding a candle maker that prioritized non-toxic, organic ingredients.
Many manufacturers relied on synthetic fragrances or harmful chemicals, which clashed with OPTYX values. That’s when Marisa Russell, founder of Meadow and Bark, stepped in. Known for her meticulous sourcing of plant-based skincare ingredients, Marisa proposed a solution: handcrafting the candles herself in her Long Beach studio, using only clean, sustainable materials.
Why Meadow and Bark Was the Perfect Partner?
Meadow and Bark’s philosophy aligns seamlessly with OPTYX dedication to excellence and safety. Founded in Long Beach, New York, the brand has grown into a global name with their products now in hotels and spas all over the world by prioritizing:
- Organic Ingredients:
Sourced from ethical suppliers, free from parabens, phthalates, and synthetic dyes.
- Sustainability:
Eco-conscious packaging and production methods, mirroring the natural harmony of meadows—a symbol of biodiversity and purity.
- Luxury Meets Accessibility: High-end formulations, much like OPTYX New York Curated designer eyewear collections from all over the world.
Marisa’s expertise ensured our candle not only smelled divine but also upheld the highest standards of safety. “Just like a meadow thrives when nurtured, our products are crafted to uplift without compromising health,” she shared during our collaboration.
The Candle: A Masterpiece of Design & Intention
The OPTYX New York X Meadow and Bark Three-Wick Candle is a testament to craftsmanship and purpose, seamlessly blending scent and design.
- Scent Profile: A warm, inviting fusion of amber, vanilla, and fresh citrus—capturing the essence of OPTYX New York’s chic, modern aesthetic.
- Design: Housed in a gold-speckled glass vessel, reflecting the OPTYX brand palette (gold, white, black, and gray), this candle embodies timeless elegance.
- Ingredients: Crafted with a luxurious coconut and apricot wax blend, pure essential oils, and cotton wicks—always toxin-free and cruelty-free.
Launch Date: February 11, 2025
Price: $60 – $39.99 (in-store exclusive at all 13 OPTYX New York locations through Valentine’s Day).
“Partnering with OPTYX Eyewear on this candle was a seamless fusion of scent and artistry. Every detail, from the exquisite vessel to the meticulous craftsmanship, exudes luxury. A true statement piece, it transforms any space into an immersive sensory experience.”
Perfect for self-care or gifting, this candle radiates warmth and sophistication. As Marisa notes, “Valentine’s Day is about connection—lighting this candle is like bringing the essence of OPTYX into your home.”
Why This Collaboration Matters
In an era where consumers prioritize health and sustainability, this partnership bridges luxury and responsibility. By choosing Meadow And Bark, OPTYX reinforces its commitment to:
Clean Beauty**: Aligning with trends toward non-toxic home products.
Community-Driven Innovation**: Supporting small businesses and female-founded brands.
Sensory Branding: Elevating customer experience through scent—a strategy proven to enhance emotional engagement and loyalty.
Join the Glow-Up
Visit your nearest OPTYX location starting February 11 to experience this exclusive collaboration. Follow @OPTYXNewYork and @MeadowAndBark on social media for behind-the-scenes content and updates.
Because love should smell as good as it feels.
About the Brands
– **OPtyx New York**: A visionary eyewear brand merging cutting-edge design with personalized optometry services.
– **Meadow and Bark**: A leader in organic skincare, rooted in the belief that nature and luxury can coexist.
– **Ingrid Dodd Public Relations**: Specializing in elevating brands through strategic storytelling and partnerships.
*Candle available while supplies last. In-store purchase only.*